Ecommerce / handmade

How Bebemoss cut response times in half with AI Copilot drafts

Bebemoss is a founder-led handmade brand with global customers. The support workflow had to keep up with a small team without losing the personal tone customers expect.

  • Resolution time: ↓ 48%
  • Customer satisfaction: ↑ 8%
Izabela Erşahin headshot

The challenge

Bebemoss runs lean. Support volume was outpacing the team without a clear path to scale. Past tools required either a consultant for setup or a heavier admin model than a founder-led team could sustain.

The approach

Connected the help center and connected channels in the first day. Turned on AI Copilot drafts immediately so every reply pulled the right product context. Tuned tone to match the brand voice. Reviewed AI drafts daily for the first two weeks to calibrate.

The outcome

Resolution time dropped 48 percent while customer satisfaction lifted 8 percent. The team retained full editorial control over every reply. Support stopped feeling like the founder's full-time job.

"We needed something our team could actually run. It connected to our docs, started producing solid drafts, and didn't require a consultant. Costs dropped and response times did too."
Izabela Erşahin, Founder & CEO, Bebemoss

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